Marketing Consulting
Gianmarco Caira
I specialize in designing and implementing personalized strategic marketing plans aimed at both acquiring new clients and enhancing the value of existing ones.
Conducting thorough research to understand your market landscape and identify key competitors.
Assessing your current products, delivery methods, and ongoing commercial offers to ensure they align with market demands.
Reviewing your business objectives to align marketing strategies accordingly.
Collaboratively determining strategic priorities to focus efforts effectively.
Assisting in crafting the right strategy to achieve shared goals.
In certain cases, directly creating necessary copy materials to support marketing campaigns.
Professional Team Selection: Assembling a team of professionals to help implement the strategy, including copywriters, media buyers, technicians, salespeople, etc.
Marketing Material Development and Project Launch: Overseeing the creation of marketing materials and the initiation of projects to ensure cohesive execution.
Assuming Marketing Department Leadership: Taking on the role of marketing director within your company to lead and guide the marketing team effectively.
I have a background in direct response marketing, starting my career as a copywriter. For three years, I worked in the beauty industry with BIUTOP and Marco Post (part of the MP Beauty SA group in Lugano).
In 2020, I began freelancing as a copywriter with Solutzione, an advertising agency specializing in Direct Response Marketing (part of Scripta SA in Lugano and BTS Srl in Milan), working on marketing campaigns across various sectors.
By September 2022, I took on the role of head of Solutzione’s health division. This experience allowed me to collaborate closely with entrepreneurs, designing and implementing tailored marketing plans for their businesses.
In October 2022, I started a program dedicated to promoting direct response marketing and copywriting. Co-hosting with Marco Lutzu, the founder of Solutzione, we launched “Marketing Reaction” and the “Dr. Lutz Show,” two YouTube formats where we analyze real case studies and suggest marketing strategies and techniques to boost sales.